New Workshop – Taking Your Photo Business To The Next Level

October 1, 2009


The Oregonian – Presentation Room, 1st Floor – 1320 SW Broadway, Portland, OR



Morning Session – All About Business 8:30AM – 1:00PM

Afternoon Session – Making Yourself Better 2:00PM – 7:00PM




Registration is required. Please fill out this form to register.


A light breakfast and lunch will be provided. Participants should bring questions about the photography business, an appetite to learn, and cameras/lenses if they want to shoot during the demos.

This is designed to give insight, ideas, and inspiration about the photography business and it’s technical aspects for all levels of photographers, from the serious amateur wanting to improve, to established wedding, commercial, and editorial shooters or professional photojournalists who are thinking about becoming freelance.

Workshop Timeline:

8:30AM – Meet and greet, light food and beverages provided. Photographs from the presenters will be displayed around the room. Take this opportunity to look at some really great work.

9:00AM – Grover Sanschagrin of PhotoShelter – “Websites of the Future, the Future is Now” – What you need to know about SEO and taking your website to the next level. Audience Q & A to follow.

10:15 AM – Break

10:30AM – Craig Mitchelldyer – “Social Media and the Web” – How it can help (or really hurt) your business.

11:00AM – Photography Business Panel Discussion – Moderated by Tony Overman, Past President of the NPPA. With Q & A from the audience as well.
Panel Members: Grover Sanschagrin, Craig Mitchelldyer, David Bergman, Mike Davis, and Robbie McClaren.

1:00PM – Lunch

2:00PM – Thomas Boyd – “Constant Improvement – Moving Your Photography Forward” – We are all competing against our own past performance and the only way to move ahead is to make a serious effort on improvement and growth. Thomas Boyd will show his work and talk about the attempts he makes to constantly grow and improve as a photographer.

3:00PM – David Bergman – David will talk about his business and show his work as an editorial photographer. He will also talk about his GigaPan photo of President Obama’s inauguration, which has been viewed over 11 million times.

4:00PM – Shooting/Lighting demo with David Bergman – David will take to the streets of Portland to give a lighting demo with Intervision, a popular Portland band. Pro Photo Supply will provide equipment for a hands-on learning experience.

Event concludes when the good light runs out.


David Bergman

New York based editorial and commercial photographer David Bergman specializes in making portraits and action images.

(c) David BergmanDavid has worked with celebrity clients including the Barenaked Ladies, Avril Lavigne, Joss Stone, Gloria Estefan, Evanescence, and Drew Carey.(c) David Bergman As a contributing photographer for Sports Illustrated, his photographs have been on the cover seven times and featured in SI’s “Pictures of the Decade” and “Year in Pictures” issues.

David’s panoramic GigaPan image from President Obama’s i nauguration was viewed online over eleven million times. Photo District News named another one of his images an “Icon of the 21st Century,” and his photos have been published in Rolling Stone, Time, Newsweek, People, Entertainment Weekly, Blender, USA Today, and The New Yo rk Times. Before moving to Manhattan in 2001, David spent eight years as a staff photographer at the Miami Herald, where he covered national and international news, sports, and politics.

David is a charter member of Apple’s elite Aperture Advisory Board and is the founder and president of, a company that sells prints to music fans after each show on a

Grover Sanschagrin

One of the original founders of PhotoShelter, Grover is presently the company’s Vice President of Business Development.

Before PhotoShelter, Grover served in management roles at several large-scale online productions including,,, and

Concurrent to his responsibilities at PhotoShelter, Grover is a founder and Executive Producer of, the largest sports photography website on the Internet. He studied Photography and Photojournalism at the Rochester Institute of Technology and Ohio University, and worked as a staff photographer for several newspapers in Michigan before turning his attention to technology projects serving the photography world.

Grover is neither blue, nor fuzzy (at least, for now).

Thomas Boyd

After a four-year enlistment in the Marine Corps, Thomas earned a Bachelor of Science in Speech Communication from Portland State University.

(c) Tom BoydIn 1993, he was hired full-time as a staff photographer at The Columbian newspaper in Vancouver, Washington. In 1997, he was hired as a staff photographer at The Register-Guard where they were recognized as a finalist for the Pulitzer Prize for coverage of the Thurston High School shooting. In December, 2007 he accepted a position as a staff photographer at The Oregonian in Portland.

(c) Tom BoydHis work has been published in a broad range of publications such as National Geographic Traveler, People, Washington Post, ESPN The Magazine, The Sporting News, U.S. News and World Report.

In 2006, Thomas was a featured speaker and team leader at the Eddie Adams Workshop and is now on Apple’s Aperture Advisory board where he lectures at events and submits feedback on the software to engineers.

He and his wife, Carrie, have twins named Cole and Greta. They were born in August 1998. They are ridiculously cute, smart, and talented. Seriously.

Craig Mitchelldyer

Craig has been called “One of the most respected photographers in Oregon.”
He has been a photographer in the Portland area for the last 10 years, shooting weddings, editorial assignments, commercial productions, sports, and portraits.

(c) Craig MitchelldyerHis work has been published in numerous national and international publications including USA Today, New York Times, Outdoor Life, Sports Illustrated, Athlon Sports, GQ, and nearly every newspaper in Oregon. He is also the official photographer for PGE Park, home of the Portland Beavers baseball team and the Portland Timbers soccer team.(c) Craig Mitchelldyer

Prior to becoming a freelance photographer, Craig worked for a chain of weekly newspapers in the Portland area.

His wife, Jenn, is way out of his league and they have two kids, Jordyn, 4, and Carter, 1, who hang out with Craig at his suburban Portland studio almost everyday. Craig also has 3 cats and a St. Bernard/Boxer mix named Lexi.

In June 2009 he expanded his business to include Orange County, CA.

Robbie McClaran

<For the past 25 years, Robbie has been documenting the American people and landscape. His work has appeared in virtually every magazine you can think of and quite a few you’ve probably never heard of.

(c) Robbie McClaran His recent collaborative project with his 9 year old daughter in pinhole photography won 3rd prize at the Glencoe Elementary School Science Fair. (c) Robbie McClaran

He was raised in Pine Bluff, Arkansas and still speaks with a hillbilly accent but is actually smarter than he sounds. And no, he never met Bill Clinton, but he did take his picture once.

His work can be seen in The New York Times Magazine, Time, Rolling Stone, Inc., Runner’s World, Business Week, Forbes, Reader’s Digest, Esquire, and Smithsonian.

Robbie lives in Portland with his wife and two daughters. If you want to steal photos from his website, go ahead, but remember his daughters need new shoes, so please pay for them instead.

Mike Davis

Mike is currently a photo editor at The Oregonian in Portland.

Prior to working for the O, he was the lead picture editor at the White House in Washington, DC from March 2001 to November 2004.

From 1992-1995 he was a photo editor at National Geographic Magazine. He has a Masters degree in Photojournalism from the University of Missouri.

Tony Overman

Tony has been a staff photographer at The Olympian since 1997. He is a two-time NPPA Region 11 Photographer of the Year (1994 & 2004), winner of the 2005 Reid Blackburn Memorial for Outstanding Feature Photography, First Place winner in the 2003 & 2006 Best Of Photojournalism competition, and four-time winner in the Pictures of the Year competition.

Tony also serves as the Immediate Past President of the National Press Photographers Association, representing more than 7,000 newspaper, magazine, and television photographers. He previously served two terms as President.

Prior to his work at The Olympian, Tony worked as a reporter/photographer at the Albany Democrat-Herald and photo editor at the Corvallis Gazette-Times.

Sponsored by:

Mitchelldyer Photography Workshops
Pro Photo Supply

To register, fill out the form on this page

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2 Responses to “New Workshop – Taking Your Photo Business To The Next Level”

  1. tim tidball Says:

    I just signed up for this event, but couldn’t tell if I am registered or on a waiting list? How many openings do you have at this point?

    thank you!

  2. Jennifer Ferguson Says:

    Hi Craig,

    I just heard about this business meeting, and I’m really bummed I missed it. How can I find out about future photography meetings/workshops?


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